5 Reasons Why Working in Social Media Is Not What You Think It Is

I love my job. I don't know if I say it enough.

I was just emailing a friend complaining about the SARS I contracted during my last flight (could also be a cold, but it's unclear at this point) and had to stop myself from sounding like an ass because I JUST GOT BACK FROM FLORIDA. Life's not bad.

Despite my undying love for my job, SARS and all, there are drawbacks to working in social media. I know - you're rolling your eyes at me. I'm rolling them at me too. But LISTEN folks: every rose has it's thorn (now I'm thinking about Miley).


She's been looking fabulously lately, right? Gimmee some dat Pilates.

5 Reasons Why Working in Social Media Is Not What You Think It Is 

1. Everyone thinks they can do it

"Social media? Like Facebook? I have Facebook. I could do that."

If it were as easy as posting a status update and creeping on your ex-boyfriend's new girlfriend, you are correct: this would be the job for you. But it's not. So no.

2. But Seriously...Kids Do It

Just because your preteen daughter has Facebook, doesn't mean she is a shoe-in to fill my position should I die in a fatal jet ski accident. Really, I  love having my chosen career field compared to the efforts of a 13-year-old but...


3. Sh*t happens 

The Internet is full of inappropriate things, no? And Facebook seems to claim the monopoly.

Imagine this: you're having a meeting with your boss and you have a classic Despicable-Me-Lightbulb-moment:


And you're like, Oh, boss, let me just show you what brand X is doing on their Facebook page and how I think it's a fantabulous opportunity for our brand and YOU'RE GONNA THINK I'M SO SMART YOU'LL GIVE ME A RAISE.

So you open up your Facebook page and this happens:

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No raise for you.

In fact, you're fired.

And it's not fair because you never LIKED the Occupy Bacon page (seriously, WHO LIKES THE OCCUPY BACON PAGE?!) but apparently your sick friend does and they were so moved by the above image that they just had to share it RIGHT at the same time your boss was looking over your shoulder.

Enjoy that monthly unemployment check.

4. I Look Like a Slacker

Just because I'm not posting, tweeting, pinning, vining, instagramming, redditing, and blogging all day doesn't mean I'm not on those sites all day. I basically am. If we're friends on Facebook, chances are that little green light indicating I'm online is lit up most of the time. You probably see a few tweets from my Twitter handle, and maybe even a hipster photo of my keyboard with a Valencia filter on it (Lo-Fi, I'm gon' letchu finish but Valencia is the best Instagram filter OF ALL TIME). But besides the nano seconds that it takes for me to throw up a post or two (WE ALL NEED BREAKS, OK), I swear to Cher I am working. But I won't lie that when I've got a bunch of ice cream and pie pins in my browser, and the vice president walks by, I don't get a little nervous-pervis for my next employee review. Gotta get over that. I'M WORKING, FOR REALZ.

5. Potential for Disaster 

Let me introduce you to my friends, Bad Timing

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ForgotToSwitchMyTwitter Account (LANGUAGE WARNING)



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And Campaign GoneWrong

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BUT all kidding aside, I can't encourage youngsters (I'm 22 now so I can say that) enough to look into social media as a career field. I know that my situation is the perfect storm of an awesome company, coworkers, travel, opportunities, etc...but I still feel like I can attest that social media is where it's at. It's hard work and it's constantly changing but it's so exciting and I pinch myself every day. Seriously. I have the bruises to prove it.